Tennessee Lottery Social Media

The Tennessee Lottery was one of my clients at The Buntin Group. Each month, I planned content for their Facebook, Instagram and Twitter accounts. I also reported on their monthly performance metrics, which had steady growth each month. At the beginning of fiscal year 2022, I composed a strategy deck – pieces of which we implemented throughout the year, including Instagram Reels. Examples of these can be seen above, and a link to the strategy deck is below.