NSAC Tinder Campaign
My senior project for WKU’s advertising program was to work with my classmates to create a campaign for Tinder that would increase brand love and new registrations among 18-19 year olds (Gen Z). We worked all semester writing strategy, designing content, and putting together a plans book to submit for the National Student Advertising Competition, hosted by the American Advertising Federation. My specific role was to lead the social media segment of the campaign, which involved creating a media schedule, writing strategy for each platform, and delegating design work to fit that strategy to the creatives on my team. I even designed a few posts myself, which are the ones featuring social causes pictured above. After submitting the plans book, we filmed a presentation of our campaign for the judges to view, as well. We were awarded second place in the District 5 round of the competition.