Price Cutter Going Digital Campaign
Price Cutter, an independent grocery retailer with 23 locations across Missouri, is one of my clients at A2 Advertising. At the beginning of 2023, they made the decision to switch from print to solely digital ads.
To get the word out to their audience, we planned a campaign to build awareness and get people to download the Price Cutter app and sign up for emails to easily access the weekly ads. This included posting on their social 2-3 times per week for a month beforehand, building urgency the closer we got to the digital kickoff date of March 1st. As an extra incentive for people to subscribe to emails, we hosted a giveaway that was promoted on their Facebook page. Those who signed up were entered for a chance to win 1 of 3 gift cards. Because of this, we really saw an uptick in email subscriptions and social post engagements.