CITGO Let’s Go Together Campaign

The purpose of the 2022 CITGO “Let’s Go Together” campaign was to inspire people to get out and travel with friends and family – a luxury many couldn’t afford for two years prior. It sparks an urge to experience more together and is a reminder to begin every journey with a full tank from CITGO. I built out both a paid and organic social strategy as part of this campaign, pieces of which you can view here.