Independent Grocers Social Media

As a Senior Digital Media Coordinator at A2 Advertising, I have managed the social media accounts of several independent grocery retailers across the U.S. This involves creating content to promote the stores’ weekly ad, featured sale items, flash sales and special events. My goal for these businesses was to give them a place in the digital space where they can actively compete with the larger chains like Wal-Mart, Kroger and Meijer. I did this by consistently strategizing on how to elevate their social media content, whether it be through the use of GIFs, Reels, or compelling copy and graphic design.