MashUp Brand Awareness Campaign

In the fall of 2020, I interned at WKU’s student-run advertising agency known as ImageWest. During this time, our interns collaborated to do a full brand awareness campaign for an information organization in Nashville, TN called MashUp. This organization works to increase visibility of rampant health inequities and disparities that impact the physical, mental, and social well-being of LGBTQ people of color. Our work for them included designing a new logo, creating a strategic brand guide, and making several deliverables such as a new website, social media content, flyers, rack cards, and t-shirt and sticker designs. I composed all of these materials into the presentation that is linked below, which we showed to the client. He was very happy with the final results of our work, and has continued to implement it in his business. This campaign also won the Best Advertisement and Best Website awards from the Professional Marketing Association.