Beverly Hills Bargain Boutique Mock Campaign
![](http://ryleemckee.com/wp-content/uploads/2021/04/BHBBoverview.jpg)
![](http://ryleemckee.com/wp-content/uploads/2021/04/BHBBSWOT.jpg)
![](http://ryleemckee.com/wp-content/uploads/2021/04/BHBBadstrategy.jpg)
![](http://ryleemckee.com/wp-content/uploads/2021/04/BHBBsocialmediaplan1.jpg)
![](http://ryleemckee.com/wp-content/uploads/2021/04/BHBBsituationalanalysis.jpg)
![](http://ryleemckee.com/wp-content/uploads/2021/04/BHBBsurvey_target-market.jpg)
![](http://ryleemckee.com/wp-content/uploads/2021/04/BHBBsales_PR_MKT.jpg)
![](http://ryleemckee.com/wp-content/uploads/2021/04/BHBBsocialmediaplan2.jpg)
In the fall of 2018, I, along with a group of three others, organized a mock campaign for Beverly Hills Bargain Boutique. This was a project for my digital advertising class where we chose a small business that we thought could use some help with advertising. The images above show the main pieces of the project that I worked on, which was mostly strategizing for advertising, public relations, and social media.